{"id":6621922983994,"title":"Moorcroft Race Against Time Jug JU3 - Number 1 of 40 Edition","handle":"moorcroft-race-against-time-jug-ju3-number-1-of-40-edition","description":"\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eMoorcroft Race Against Time Jug\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e2017  - \"I Am Not My Father\" A Collection Dedicated to Walter Moorcroft O.B.E\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eDesigner: Paul Hilditch\u003c\/p\u003e\n\u003cp\u003eNo. 1 of Limited Edition of 40\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e**\u003cem\u003eHighly Sought After Number One**\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eShape: JU3\/12\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDimensions: \u003cstrong data-mce-fragment=\"1\"\u003eH 30.5 x W 11.5 x D 13.5 cm\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBy the time the mid-1980s arrived, Moorcroft was in deep financial trouble. Walter Moorcroft, a man who never gave up hope of keeping his business alive, found himself talking to a young Hugh Edwards, a commercial lawyer based in the City of London. There was no time for niceties – which was perhaps just as well because the diagnosis was that Moorcroft was suffering from design starvation. Neither was there time to complain about old father William and his heritage, and so, with a huff and a puff, Walter resketched a tulip design he originally had in mind for lamps a year or so earlier. After a short interlude, Walter proceeded to design Tulips – for him an almost revolutionary turn of events. Even so, it was the start of a Moorcroft fight back with Walter leading the way. Out came Walter’s white tulips on an olive green ground. Simple, and for its time, effective. Tulips sold more quickly than most other available designs. Better still, a familiar flower was re-introduced into Moorcroft art. Designer, Paul Hilditch’s version of Tulips, has striking red and cream tulips which surge in unison from the base to the rim of the jug, their leaves adding strength and vigour to an already striking design.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003e“I’M NOT MY FATHER” A COLLECTION DEDICATED TO WALTER MOORCROFT OBE\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn 1945, on the death of his father, Walter Moorcroft took over the business that carried his name. He inherited the Design Windows that his father had created but Walter was determined to be his own man, and change was inevitable. What are today referred to as ‘broad floral’ flowers such as Anemone, Hibiscus, Magnolia and Wisteria, were all the rage in the 1950s, and Walter, whether he liked it or not, had no alternative but to go along with some part of his father’s design legacy. Even so, he remained adamant that it would only be that part which related to broad florals. The remaining Moorcroft design windows, including fish, fruit, landscapes, mushrooms and toadstools all slipped away into oblivion and, other than on Walter’s own terms, they were never again allowed to return. Under his stewardship, most of them never did. Instead, Walter re-shaped the Broad Floral design window by tapping into a new mood of the time – a desire across nations to seek out and enjoy rich experiences from distant countries; the excitement derived from a national rebirth after World War II and the luxury of holiday travel to faraway places. From Walter Moorcroft came the Caribbean seascapes, palm trees, sailing boats bobbing on blue seas, orchids, and colourful hibiscus. To ensure total fairness to the kind, gentle man that the world now knows as Walter Moorcroft, Moorcroft designers were challenged to take up some of Walter’s own design themes, and rework them in a twenty first century idiom. The result is a selection of pieces which pay homage to the man who kept Moorcroft design alive, albeit within limitations, for over 40 years\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cem\u003eFaulconbridge Antiques are Authorised Moorcroft Retailers and we only sell\u003c\/em\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cem\u003e \"FIRST QUALITY\" pieces\u003c\/em\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003e\u003cem\u003e We Do Not Sell \"Graded or Seconds\" Moorcroft pieces!\u003c\/em\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e","published_at":"2021-08-04T20:22:42+10:00","created_at":"2021-08-04T20:07:54+10:00","vendor":"Faulconbridge-Antiques \u0026 Giftware","type":"Pottery","tags":["Moorcroft","Moorcroft Limited - Numbered Editions and Trials"],"price":189500,"price_min":189500,"price_max":189500,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":39396572102714,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Moorcroft Race Against Time Jug JU3 - Number 1 of 40 Edition","public_title":null,"options":["Default Title"],"price":189500,"weight":5000,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.faulconbridgeantiques.com.au\/cdn\/shop\/products\/faulconbridgeantiques_MoorcroftRaceAgainstTimeJugJU3-12LtdEd40.jpg?v=1628072351"],"featured_image":"\/\/www.faulconbridgeantiques.com.au\/cdn\/shop\/products\/faulconbridgeantiques_MoorcroftRaceAgainstTimeJugJU3-12LtdEd40.jpg?v=1628072351","options":["Title"],"media":[{"alt":null,"id":20453038850106,"position":1,"preview_image":{"aspect_ratio":0.707,"height":801,"width":566,"src":"\/\/www.faulconbridgeantiques.com.au\/cdn\/shop\/products\/faulconbridgeantiques_MoorcroftRaceAgainstTimeJugJU3-12LtdEd40.jpg?v=1628072351"},"aspect_ratio":0.707,"height":801,"media_type":"image","src":"\/\/www.faulconbridgeantiques.com.au\/cdn\/shop\/products\/faulconbridgeantiques_MoorcroftRaceAgainstTimeJugJU3-12LtdEd40.jpg?v=1628072351","width":566}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eMoorcroft Race Against Time Jug\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e2017  - \"I Am Not My Father\" A Collection Dedicated to Walter Moorcroft O.B.E\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eDesigner: Paul Hilditch\u003c\/p\u003e\n\u003cp\u003eNo. 1 of Limited Edition of 40\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e**\u003cem\u003eHighly Sought After Number One**\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eShape: JU3\/12\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDimensions: \u003cstrong data-mce-fragment=\"1\"\u003eH 30.5 x W 11.5 x D 13.5 cm\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBy the time the mid-1980s arrived, Moorcroft was in deep financial trouble. Walter Moorcroft, a man who never gave up hope of keeping his business alive, found himself talking to a young Hugh Edwards, a commercial lawyer based in the City of London. There was no time for niceties – which was perhaps just as well because the diagnosis was that Moorcroft was suffering from design starvation. Neither was there time to complain about old father William and his heritage, and so, with a huff and a puff, Walter resketched a tulip design he originally had in mind for lamps a year or so earlier. After a short interlude, Walter proceeded to design Tulips – for him an almost revolutionary turn of events. Even so, it was the start of a Moorcroft fight back with Walter leading the way. Out came Walter’s white tulips on an olive green ground. Simple, and for its time, effective. Tulips sold more quickly than most other available designs. Better still, a familiar flower was re-introduced into Moorcroft art. Designer, Paul Hilditch’s version of Tulips, has striking red and cream tulips which surge in unison from the base to the rim of the jug, their leaves adding strength and vigour to an already striking design.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003e“I’M NOT MY FATHER” A COLLECTION DEDICATED TO WALTER MOORCROFT OBE\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn 1945, on the death of his father, Walter Moorcroft took over the business that carried his name. He inherited the Design Windows that his father had created but Walter was determined to be his own man, and change was inevitable. What are today referred to as ‘broad floral’ flowers such as Anemone, Hibiscus, Magnolia and Wisteria, were all the rage in the 1950s, and Walter, whether he liked it or not, had no alternative but to go along with some part of his father’s design legacy. Even so, he remained adamant that it would only be that part which related to broad florals. The remaining Moorcroft design windows, including fish, fruit, landscapes, mushrooms and toadstools all slipped away into oblivion and, other than on Walter’s own terms, they were never again allowed to return. Under his stewardship, most of them never did. Instead, Walter re-shaped the Broad Floral design window by tapping into a new mood of the time – a desire across nations to seek out and enjoy rich experiences from distant countries; the excitement derived from a national rebirth after World War II and the luxury of holiday travel to faraway places. From Walter Moorcroft came the Caribbean seascapes, palm trees, sailing boats bobbing on blue seas, orchids, and colourful hibiscus. To ensure total fairness to the kind, gentle man that the world now knows as Walter Moorcroft, Moorcroft designers were challenged to take up some of Walter’s own design themes, and rework them in a twenty first century idiom. The result is a selection of pieces which pay homage to the man who kept Moorcroft design alive, albeit within limitations, for over 40 years\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cem\u003eFaulconbridge Antiques are Authorised Moorcroft Retailers and we only sell\u003c\/em\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cem\u003e \"FIRST QUALITY\" pieces\u003c\/em\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003e\u003cem\u003e We Do Not Sell \"Graded or Seconds\" Moorcroft pieces!\u003c\/em\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e"}